Ambassador Delawie’s remarks at the opening of Domino’s Pizza, June 18, 2018
Good morning. It’s really great to be here with you all to welcome Domino’s Pizza to Kosovo. Domino’s arrival follows on the heels of other U.S. franchises in Kosovo, such as KFC and Marriott, and we’re excited to have yet another major American brand here.
The story of Domino’s exemplifies the promise of U.S. businesses. Two brothers founded the company in 1960 in their hometown. What began as one store is now the largest seller of pizza, in terms of sales, and has over 14,000 stores worldwide.
One reason for the popularity of American franchises is their commitment to quality. For this reason, it is not easy to obtain a franchise. Companies like Domino’s require that any franchisee meet strict criteria because the local franchises serve as brand ambassadors for the company.
A franchise is also a sign of confidence in a country. Franchises like Domino’s do extensive research before moving into a new country. An investment by Domino’s in Kosovo is an investment by one of the most successful U.S. brands in the international market. When other U.S. companies see what Domino’s and other franchises are doing in Kosovo, they will be more inclined to explore their own opportunities here.
Kosovo’s future is one that is integrated into the global economy.
The increase in major, international franchises is an important step in this process.
Now, just a few minutes ago, as part of my tour, I was given the opportunity to make my own pizza, which is something I’ve never done before. And I guarantee that when all the other customers come their pizzas will be made by some of these professional Domino’s employees who will do a much better job than I did.
And finally, I just have to express my appreciation to Domino’s for having this opening ceremony in the morning, finally I can eat pizza for breakfast with no excuses!
So congratulations, Edon, congratulations to our guests from abroad. Congratulations to Domino’s and congratulations to Kosovo, this is a great event. Thank you very much.